Kurs (Neu ab HS19)
|
ECTS |
Sprache |
Semester |
|
|
|
|
| Track Kunde |
|
|
|
| Judgment and Decision Making |
4 |
E |
Herbst |
| Exploring Consumer Culture through Qualitative Methods |
4 |
E |
Herbst |
| Buyer Psychology |
4 |
E |
Frühling
|
| Machine Learning for Marketeers |
4 |
E |
Frühling
|
| Web Data & Digital Analytics |
4 |
E |
Frühling
|
| |
|
|
|
Track Unternehmen
|
|
|
|
Customer Experience Management
|
4 |
E |
Frühling
|
| Return on Marketing |
4 |
E |
Frühling |
Customer Oriented Leadership
|
4 |
E |
Herbst
|
| Tourismus- & Destinationsmarketing |
4 |
D |
Frühling
|
Geschäftsmodellinnovation in disruptiven Zeiten
|
4 |
D |
Frühling
|
Advanced Brand Management
|
4 |
E |
Herbst
|
| |
|
|
|
Track Funktion
|
|
|
|
Cross Media
|
4 |
D
|
Herbst |
Action Learning in Retail Marketing
|
4 |
D
|
Herbst |
| Programmatic Advertising |
4 |
E |
Frühling |
Sales Force Management & B&B Marketing
|
4 |
E |
Frühling |
| Influencer Marketing |
4 |
D
|
Herbst |
Retailing Innovations
|
4 |
D |
Frühling
|